The most important difference is that artists use the social networking platform to get thier projects funded by their fans or investors. A unique aspect of the model is the fact that artists have full control of their music and get to keep a 100% of their rights, royalties and publishing, with no exclusivity contracts. But still have all the benefits of a music label, backing them up, after they reach their goal. The team consists of A&R consultants, producers, pr, marketing experts, techies, promoters, distributors and music professionals around the globe.

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Help an artist raise funds and reach their potential by buying a share in their new music project (a new album, tour or the promotion of their music).
Help keep your favorite artists on track and motivated to reach their funding goal. Be their friend online, promote them, help them get more exposure, and stay connected with them.
If you have a change of heart, you can withdraw your money from the artists music project anytime, as long as the artist hasn't reached the goal.
When an artist has reached his/her goal, then the project gets locked; which means that they can't accept any new investors and you can no longer withdraw your money.
The artist and MOMLabel will use the funds raised, to complete the artists music project and develop a strategy both online and traditional way to promote them.
The artists value your support and help, they love giving goodies, free downloads and other exclusive CD's, t-shirts, fans promotions to their fans and investors. The fundraising is set up in a profit sharing model you can make money on your investment once the artist reaches his goal and succeeds as a top grossing artist.